Privacy Policy — 7vv Casino

7vv Casino ("7vv", "we", "us", "our") is an online gaming and sports betting platform operating at 7vv.bio and serving players in Pakistan. We operate under an international gaming licence and are committed to responsible data handling in accordance with globally recognised privacy principles.

For the purposes of this Privacy Policy, 7vv is the data controller — meaning we determine the purposes and means by which your personal data is processed when you register, deposit, play, or otherwise interact with the 7vv platform. Where we engage third-party service providers to process data on our behalf, those parties act as data processors operating under our instruction and under binding data processing agreements.

If you have any questions about this Privacy Policy or about how 7vv handles your personal data, you may contact our Data Protection team at any time. Contact details are provided in Section 14 of this document.

7vv collects personal data from you through several channels: directly when you register an account or complete KYC verification; automatically when you use our platform; and from third-party sources such as payment processors and fraud detection services. The categories of personal data we collect include the following:

7vv uses the personal data we collect for the following purposes. Each purpose is linked to a documented legal basis, which is set out in full in Section 4:

• Account Registration & Management: To create and maintain your 7vv account, verify your identity via CNIC-based KYC, authenticate your login sessions, and manage your account preferences and responsible gaming settings.
• Transaction Processing: To process PKR deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20; to process withdrawal requests; and to maintain accurate financial records of all transactions on your account.
• Platform Delivery: To deliver the full 7vv gaming experience — including PSL cricket betting, live casino, slots such as Fortune Rabbit and Treasures of Aztec, and instant win titles — and to personalise your platform experience based on your gaming preferences and history.
• Regulatory Compliance & AML: To comply with our obligations under our international gaming licence, including anti-money laundering (AML) screening, transaction monitoring, source-of-funds verification, and mandatory reporting to regulatory authorities where legally required.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, unauthorised account access, bonus abuse, and other prohibited conduct. This includes automated profiling of account behaviour patterns for anomaly detection.
• Responsible Gaming: To monitor gaming behaviour for signs of potential problem gambling, apply protective restrictions where our duty of care obligations require it, and communicate responsible gaming resources and support information to players who may benefit from them.
• Customer Support: To respond to your queries, complaints, and support requests, and to maintain records of those interactions for quality assurance and dispute resolution purposes.
• Marketing & Promotions: Where you have given your explicit consent, to send you promotional offers, bonus notifications, and platform updates by email or SMS. You may withdraw this consent at any time.
• Analytics & Platform Improvement: To analyse aggregated platform usage data — including page performance, game popularity, and deposit conversion rates — to improve the 7vv platform and player experience. Analytics data is aggregated and does not identify individual players.

Every data processing activity conducted by 7vv has a documented legal basis. The primary legal bases on which 7vv relies are as follows:

• Contractual Necessity: Processing your identity data, contact data, and financial data is necessary to perform the contract between you and 7vv — specifically, to open and maintain your account, process your deposits and withdrawals, and deliver gaming services. Without this processing, 7vv cannot provide you with its services.
• Legal Obligation: Processing for AML compliance, KYC verification, transaction monitoring, and regulatory reporting is required by law under 7vv's gaming licence obligations. This processing cannot be opted out of — it is a non-negotiable condition of account operation.
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and analytics is conducted on the basis of 7vv's legitimate interests in operating a safe, secure, and compliant gaming platform. Where legitimate interests are relied upon, 7vv has assessed that those interests are not overridden by your fundamental privacy rights.
• Consent: Processing for direct marketing communications — including promotional emails, bonus SMS messages, and platform news — is conducted on the basis of your explicit consent. You may withdraw your consent at any time via your account settings or by emailing [email protected].

5.1 What Are Cookies. Cookies are small text files placed on your device when you visit the 7vv platform. They allow 7vv to recognise your device across sessions, maintain your login state, and collect technical usage data. 7vv uses both first-party cookies (set directly by 7vv) and third-party cookies (set by authorised service providers such as analytics and security vendors).

5.2 Categories of Cookies Used by 7vv.

• Strictly Necessary Cookies: Required for the platform to function. These include session authentication cookies, CSRF protection tokens, and load-balancing cookies. These cannot be disabled without breaking core platform functionality.
• Functional Cookies: Remember your preferences such as language settings, game filter selections, and responsible gaming display preferences. These improve your experience but are not strictly required for basic platform operation.
• Analytics Cookies: Collect aggregated, anonymised data about how players navigate and use the 7vv platform. This data helps us understand which games are popular, where players drop off in the registration funnel, and how platform performance can be improved.
• Security & Fraud Prevention Cookies: Used by 7vv's fraud detection systems to identify unusual activity patterns, bot behaviour, and attempts to access the platform from Prohibited Jurisdictions via VPN or proxy services.

5.3 Managing Cookies. You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to log in and use the 7vv platform. A cookie consent manager is displayed on your first visit to the platform, allowing you to select your preferences for non-essential cookie categories.

7vv does not sell your personal data. We share your data only with the following categories of third parties, and only to the extent necessary for the stated purpose:

• Payment Service Providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and SadaPay receive the minimum transaction data required to process your deposits and withdrawals. These providers operate under their own privacy policies and are independently regulated.
• KYC & Identity Verification Providers: 7vv uses authorised third-party KYC service providers to assist with CNIC verification and age checks. These providers process your identity documents under strict data processing agreements and are prohibited from using your data for any purpose other than identity verification on 7vv's behalf.
• Game Content Providers: Third-party game studios whose content is hosted on the 7vv platform may receive anonymised session data required to deliver game rounds. They do not receive your personally identifiable information.
• Regulatory Authorities: 7vv is obligated to share account data, transaction records, and identity information with its licensing authority and, where legally compelled, with law enforcement agencies and financial intelligence units investigating financial crime.
• Fraud & Security Services: Specialist third-party providers assist 7vv with real-time fraud detection, IP geolocation, and device fingerprinting. These providers process technical data only and operate under binding data processor agreements.
• Professional Advisers: In the event of a legal dispute, merger, acquisition, or regulatory investigation, 7vv's legal counsel, auditors, or insolvency practitioners may access relevant account data under strict professional confidentiality obligations.

7vv's platform infrastructure and some of its authorised service providers are located outside Pakistan. When your personal data is transferred to jurisdictions that may not provide an equivalent level of data protection to Pakistan, 7vv implements appropriate safeguards to ensure that your data continues to be protected to a standard consistent with this Privacy Policy.

These safeguards include contractual data transfer agreements with all receiving parties that incorporate standard data protection clauses, technical encryption requirements, and access controls that limit data exposure to authorised personnel only.

By registering an account with 7vv and accepting these terms, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Pakistan as described in this section.

7vv retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to the following minimum retention periods:

• Account & Identity Data: Retained for a minimum of five (5) years following account closure, in compliance with AML record-keeping requirements under 7vv's gaming licence. Where an account is closed due to a fraud or AML investigation, data may be retained for the duration of that investigation and any subsequent legal proceedings.
• Financial Transaction Data: Retained for a minimum of five (5) years following the date of each transaction, as required for financial crime compliance and potential dispute resolution.
• Gaming & Wagering Records: Retained for a minimum of three (3) years following the relevant gaming session, for responsible gaming monitoring, dispute resolution, and regulatory audit purposes.
• Customer Support Communications: Retained for two (2) years following the resolution of each support interaction, for quality assurance and dispute reference purposes.
• Marketing Consent Records: Retained for as long as your account is active, and for two (2) years following account closure, to demonstrate compliance with consent requirements.
• Technical / Log Data: Server logs and access records are retained for a period of twelve (12) months, after which they are deleted or anonymised.

Following the expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with 7vv's data disposal procedures.

7vv takes the security of your personal data seriously and implements a multi-layered approach to data protection:

• Encryption: All personal data at rest is encrypted using AES-256. All data in transit between your device and 7vv's servers is protected by TLS 1.3 with HSTS enforcement. Payment credentials are tokenised and never stored on 7vv's own servers.
• Access Controls: Access to personal data within 7vv's systems is restricted on a strict need-to-know basis. All staff with data access undergo background screening, operate under confidentiality agreements, and access systems via multi-factor authenticated accounts.
• Network Security: 7vv's platform infrastructure is protected by enterprise-grade firewalls, intrusion detection systems, and DDoS mitigation. Penetration testing and vulnerability assessments are conducted on a regular schedule.
• Data Breach Response: 7vv maintains a documented data breach response plan. In the event of a breach that poses a risk to your rights and freedoms, 7vv will notify affected players and the relevant supervisory authority within the timeframe required under applicable law.

As a 7vv player, you have the following rights with respect to your personal data. To exercise any of these rights, contact us at [email protected] with the subject line "Data Rights Request" and include your registered account username. 7vv will respond within thirty (30) days of receiving a verifiable request.

The 7vv platform is strictly restricted to individuals aged 21 years and above. 7vv does not knowingly collect personal data from individuals under the age of 21. Age verification is conducted as a mandatory part of the 7vv KYC process, and any account found to belong to a minor will be closed immediately, with real-money deposits returned to the originating payment method.

If you believe that a minor has registered an account on the 7vv platform or that personal data of a minor has been collected by 7vv in error, please contact us immediately at [email protected]. 7vv will investigate promptly and take all necessary steps to delete the data and close the account.

12.1 Opt-In Marketing. 7vv sends promotional emails and SMS messages — including bonus offers, PSL betting promotions, and new game announcements — only to players who have given their explicit consent to receive such communications. This consent is collected at registration and can be updated at any time via your account notification settings.

12.2 Opting Out. You can withdraw your consent to receive marketing communications at any time by: (a) updating your notification preferences in your 7vv account dashboard; (b) clicking the unsubscribe link in any 7vv marketing email; or (c) emailing [email protected] with the subject line "Unsubscribe". Opt-out requests are processed within five (5) business days. Please note that even after opting out of marketing, you will continue to receive essential transactional communications relating to your account — such as deposit confirmations, withdrawal updates, and security alerts — as these are necessary for the performance of your account contract.

12.3 Personalisation. Where you have consented to marketing, 7vv may use your gaming history and preferences to personalise promotional offers. For example, a player who frequently bets on cricket may receive targeted PSL bonus offers. This personalisation is based on your own activity on the platform and does not involve the purchase or use of external data lists.

7vv reviews and updates this Privacy Policy periodically to reflect changes in our data processing practices, regulatory requirements, or platform capabilities. When material changes are made, we will notify registered players by email to the address on file and display a prominent notice on the 7vv platform for a minimum of fourteen (14) days prior to the updated policy taking effect.

The effective date of the current version of this Privacy Policy is stated at the top of this document. Your continued use of the 7vv platform following the effective date of any update constitutes your acknowledgement of the revised Privacy Policy. If you do not agree with the updated policy, you may request account closure before the effective date.

The most current version of this Privacy Policy is always available at 7vv.bio/privacy-policy. We encourage all players to review this page periodically.

For all privacy-related queries, data rights requests, consent withdrawals, or data breach notifications, please contact the 7vv Data Protection team using the details below. Please include your registered account username and a clear description of your request to allow us to respond efficiently.

If you are not satisfied with 7vv's response to a data rights request, you have the right to escalate your complaint to the relevant supervisory authority in your jurisdiction. 7vv takes all data rights requests seriously and is committed to resolving disputes in a fair and timely manner.